GARDENA, Calif. — Continuing the dramatic look and feel first demonstrated in advertisements created for the all-new Q45 flagship sedan earlier this year, Infiniti, the luxury division of Nissan North America, Inc. today unveiled a marketing campaign for its new I35 luxury performance sedan. Drawing inspiration from the car's significant increase in performance, luxury, technology, and flagship Q45 attributes, the campaign underscores the I35's many new features for 2002. Broadcast ads break on September 24, newspaper, including a Free Standing insert, begins Sept. 30, while print and outdoor ads debut in October.
Arriving at Infiniti retailers now, the I35 features an all-new 255-horsepower 3.5-liter V6, extensive interior and exterior enhancements, and a new name, which is reflective of the increase in engine size from the vehicle's predecessor, the I30. The 3.5-liter V6 is based on the VQ engine series, recognized as one of the "Ten Best Engines" by Ward's Auto World magazine for seven consecutive years.
"With its substantial increase in horsepower and its comprehensive array of new luxury and technological features, the I35 continues to be the standard bearer in its class in terms of power, handling and luxury appointments," said Mark McNabb, vice president and general manager, Infiniti Division. "The marketing campaign will distinguish that leadership through elegant demonstrations of the I35's best features, power and grace."
The campaign features a single broadcast TV spot and a series of print, radio, newspaper, direct mail and Internet executions. Following cues from the 2002 Infiniti Q45 ad campaign that broke in April, the I35 broadcast and print executions offer dramatic snapshots of the car in common and uncommon settings.