Germany, the U.K. and Russia to be First for Infiniti
It only makes sense for Nissan's successful Infiniti luxury division to be sold into Europe, especially now that Lexus is seeing success in the U.K. and the Continent.
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| After seeing the success Lexus has enjoyed in the European market, Nissan's Infiniti luxury division has plans to cross the pond from North America. (Photo: Trevor Hofmann, Canadian Auto Press) |
According to a news story in the European edition of Automotive News citing Pierre Loing, general manager, product strategy and planning for Nissan Europe, Germany, the U.K. and Russia will get the Infiniti brand in 2008, just in time for a second generation G35 sedan, coupe and possible convertible, an updated FX35/45 sport utility and an unspecified sedan, which will most likely be the new M35/45.
While a new Q45 is expected before 2008, there is no word if it will be offered in Europe, but it is expected that the brand's massive QX56 sport utility won't. Also possible will be specially made vehicles for the European market.
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| Germany, the U.K. and Russia will get the Infiniti brand in 2008, just in time for a second generation G35 sedan, coupe (shown) and possible convertible. (Photo: Trevor Hofmann, Canadian Auto Press) |
After the first three jurisdictions get started, Nissan will launch Infiniti in additional European countries, stated Mario Canavesi, Nissan Europe vice president of sales and marketing, but no schedule has been announced.
"We are still doing market research on Europe, but we know these markets will be first," he commented to Automotive News.
The report added that Infiniti won't schedule its launch into the remaining European countries until it has allocated the right diesel engine.
Following its European expansion, Nissan plans to globalize Infiniti by adding it to Asia and other areas.