Infiniti's retention rate is also extremely low, at 31.8 percent, a problem that should go away when its new M35 and 45 become available. In comparison Lexus experiences much greater success with its mid- and full-size car lineup, one of the reasons its retention rate is so high.
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| For the time being, there doesn't appear to be any serious rival to Toyota and its Lexus division's retention and conquest dominance. (Photo: Trevor Hofmann, Canadian Auto Press) |
Toyota will most likely continue on attracting more buyers than any rival manufacturer and maintaining the highest retention rate in the industry as well. A recent announcement by the automaker to offer all future models with hybrid electric powertrains will go a long way to solidify its presence in the marketplace.
For the time being, which Toyota's experienced the highest retention? Topping the list is the Sienna minivan Oddes mentioned, at 68.6 percent, followed by the Highlander crossover sport utility at 68.4 percent. The Camry managed an extremely respectable 64.8 percent while the Corolla achieved a 64.5 percent retention rate.
While only U.S. new car buyers were surveyed, the CRS reflects similar buying patterns in Canada.