New XJ Offers Good Luxury Value Compared to German Equivalents
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| 2004 Jaguar XJ priced $9,000 less than the BMW 745i and $9,100 less than the Mercedes-Benz S430. (Photo: Jaguar) |
This is what Jaguar enthusiasts have been waiting all year to hear. Jaguar Canada just announced the Manufacturer's Suggested Retail Price (MRSP) for the XJ sedans. The XJ8 will start at $87,500, the Vanden Plas $96,000, and the supercharged XJR is set to arrive at $105,000. The revitalized sedan series hits dealerships on June 6.
Jaguar has taken an aggressive price stance compared to its luxury competition by targeting the XJ8 $9,000 less than the BMW 745i and $9,100 less than the Mercedes-Benz S430. The XJR is priced some $51,200 less than its competitor, the Mercedes-Benz S55.
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| Vic Bernardini, president of Aston Martin Jaguar Land Rover Canada. (Photo: Jaguar) |
Vic Bernardini, president of Aston Martin Jaguar Land Rover Canada, commented that "We feel it presents outstanding value in both pricing and specification for the luxury car driver."
What can we expect from the XJ8? Included in the package comes Computer Active Technology Suspension (CATS), air suspension, an electronic parking brake, traction control with Dynamic Stability Control, Rear Park Control, power-adjustable foot pedals, 12-way power front leather seats, and burl walnut veneer interior trim.