Kia President and Chief Design Officer Peter Schreyer has been with the Korean brand for 10 years now. And over that time, Kia’s public image has significantly improved, resulting in a huge sales increase globally ― from 1.05 million units in 2005 to 3.05 million in 2015.
"When I started at Kia, it was important that we established an identity and a consistent feeling across the brand,” Schreyer says. “But the story of how our new vehicles came to life is about so much more than just aesthetics. It involves intricate choices in how complex ideas work together to create something that generates an emotional response."
The 2010 Kia Optima, one of the first Kia models to be designed entirely under the direction of Peter Schreyer, is seen today as the catalyst for the recent design-led transformation of Kia's product range. He also penned various concepts such as the Track’ster, GT4 Stingray, and Kia GT.
Today, with highly successful models like the 2017 Sportage, 2016 Forte5 SX, and 2016 Sorento SX Turbo, Kia continues to attract many consumers into showrooms, and Schreyer has a whole lot to do with that.