Thanks to Lincoln, this year's Super Bowl will feature the first-ever commercial written entirely through social media with consumers participating on Twitter.
Late-night TV host Jimmy Fallon, who's producing the commercial, asked his followers to tweet responses to his questions about road trips full of unexpected events -- all in 140 characters or less, obviously.
The best contributions were chosen from more than 6,000 tweets to write a script for the 30-second spot that will air during the third quarter. A longer 90-second version will be available on SteertheScript.com.
Ford's luxury division recently launched the all-new 2013 Lincoln MKZ and will add three more vehicles in the next four years.
Watch:
Late-night TV host Jimmy Fallon, who's producing the commercial, asked his followers to tweet responses to his questions about road trips full of unexpected events -- all in 140 characters or less, obviously.
The best contributions were chosen from more than 6,000 tweets to write a script for the 30-second spot that will air during the third quarter. A longer 90-second version will be available on SteertheScript.com.
Ford's luxury division recently launched the all-new 2013 Lincoln MKZ and will add three more vehicles in the next four years.
Watch: