If you're tired of reading the same old magazines while waiting for an oil change or brake job at your Mazda dealer, you'll be happy to know that the Japanese automaker is about to publish one of their very own.
The magazine, called 'Zoom-Zoom' will be distributed to dealerships and customers starting later this month. It's available in five languages and eight countries, and will inform readers with a selection of articles about Mazda products, Mazda employees, and stories related to the lifestyles that Mazda owners lead.
Zoom Zoom also dedicates space in each issue to the readers themselves--offering a few pages for photography of 'Zoom Zoom Moments' which readers are invited to submit. About half of the magazine's content is shared worldwide, with the other half tailored specifically to local markets for a more focused flavor.
Dan Morris, Mazda's Executive Officer of Marketing, Sales and Service, says it's all about forming a connection between the reader and the brand. "With sustained worldwide growth over the past few years, it is more important than ever to broaden the dialogue with our customers and make them feel part of the Mazda family. We are thrilled to be able to bring our vision to the people that trust our brand in every corner of the world, articulating our message in ways that will make our customers experience Zoom-Zoom in every page."
photo:Mazda
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Zoom Zoom also dedicates space in each issue to the readers themselves--offering a few pages for photography of 'Zoom Zoom Moments' which readers are invited to submit. About half of the magazine's content is shared worldwide, with the other half tailored specifically to local markets for a more focused flavor.
Dan Morris, Mazda's Executive Officer of Marketing, Sales and Service, says it's all about forming a connection between the reader and the brand. "With sustained worldwide growth over the past few years, it is more important than ever to broaden the dialogue with our customers and make them feel part of the Mazda family. We are thrilled to be able to bring our vision to the people that trust our brand in every corner of the world, articulating our message in ways that will make our customers experience Zoom-Zoom in every page."
photo:Mazda