Mitsubishi Motors North America to be Back in Black in the Automaker's Q4

What matters in business at the end of the day, end of the month or end of the year, is profitability. As an example of what to

Mitsubishi is getting back to the basics of building and selling cars without incentives. (Photo: Trevor Hofmann, Canadian Auto Press)

do, Porsche doesn't sell the most vehicles compared to European rivals Volkswagen or Mercedes-Benz, but it's one of the most profitable automakers in the world.

Mitsubishi looks to be following such examples, showing a plan that in the long run stands a good chance of succeeding, other influences aside. The Japanese automaker is getting lean, clean and fiscally fit, and in the end just might end up proving to be a good example to incentive driven automakers when they inevitably find themselves in similar financially challenged situations.