Ushering a new direction for Mitsubishi’s corporate social responsibility, the automaker has just signed a multi-year partnership to financially support Breakfast Club of Canada’s programs.
For the current fiscal year, the Mitsubishi contribution will be at least $100,000 plus vehicles. The money is expected to feed an estimated 100,000 Canadian children but, more importantly, will help activate new breakfast programs for schools currently on a national waiting list.
This isn’t Mitsubishi’s first charitable initiative, of course. In Sweden, the company raises children’s cancer awareness; in Thailand, it funds student agricultural programs; and in Japan, it supports environmental studies in secondary schools along with a forest preservation project.