Mitsubishi Wants You to Drive Home the Best Warranty in Canada

The enhanced warranty coverage shows the Japanese automaker's unparalleled

The enhanced warranty coverage shows the Japanese automaker's unparalleled commitment to Canadian customers. (Photo: Trevor Hofmann, Canadian Auto Press)

commitment to Canadian customers, and should result in increased showroom traffic and therefore, more sales. Powertrain coverage to the year 2014 will also boost residual values, benefiting lease customers. Also, the warranty is fully transferable to future owners, which will make reselling the vehicle within the 10 year period much easier.

So how will Mitsubishi get the word out? The automaker will launch a national advertising campaign to include TV, newspaper, magazine and radio ads, plus point-of-sale collateral in dealerships. No doubt the ads will be entertaining, something Mitsubishi has become known for.