From nascar.com
Beam Global Spirits & Wine, Inc., maker of Jim Beam Bourbon, announced that its marketing plans for 2010 would not include a return to the Sprint Cup Series.
As a result, the company will not extend its current partnership with Robby Gordon Motorsports in 2010.
The company plans to focus its marketing resources for Jim Beam into other platforms that directly impact the end consumer.
"It was a difficult decision to transition away from being a Cup Series team sponsor," said Bill Newlands, president Beam Global Spirits & Wine U.S.
"We always take a hard look at our marketing resources and how we can best interact with legal purchase age consumers. After an extensive review of our marketing strategy, we have come up with new alternatives to fuel growth for Jim Beam in 2010."
Jim Beam will continue its support of Robby Gordon Motorsports for the remainder of the 2009 Cup schedule.
Beam Global Spirits & Wine, Inc., maker of Jim Beam Bourbon, announced that its marketing plans for 2010 would not include a return to the Sprint Cup Series.
As a result, the company will not extend its current partnership with Robby Gordon Motorsports in 2010.
The company plans to focus its marketing resources for Jim Beam into other platforms that directly impact the end consumer.
"It was a difficult decision to transition away from being a Cup Series team sponsor," said Bill Newlands, president Beam Global Spirits & Wine U.S.
"We always take a hard look at our marketing resources and how we can best interact with legal purchase age consumers. After an extensive review of our marketing strategy, we have come up with new alternatives to fuel growth for Jim Beam in 2010."
Jim Beam will continue its support of Robby Gordon Motorsports for the remainder of the 2009 Cup schedule.