- Helping you drive happy

New SAAQ campaign against drunk driving

The Société de l’assurance automobile du Québec today launched a new awareness campaign to remind people of the many serious legal and financial consequences of drinking and driving.

Called “It’s All Tied to One Decision,” and inspired by the butterfly effect theory, the campaign includes a French TV commercial, an English radio message, a Web banner, and a print ad in daily and weekly newspapers across Quebec.

Source : SAAQ