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New SAAQ campaign against drunk driving

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Josée Paquet
The Société de l’assurance automobile du Québec today launched a new awareness campaign to remind people of the many serious legal and financial consequences of drinking and driving.

Called “It’s All Tied to One Decision,” and inspired by the butterfly effect theory, the campaign includes a French TV commercial, an English radio message, a Web banner, and a print ad in daily and weekly newspapers across Quebec.

Source : SAAQ



Josée Paquet
Josée Paquet
Automotive expert