CEDY IS THE VIRTUAL FRIEND FOR ALL INQUIRIES
In order to attractively design the Internet site for kids, the navigation is kept clear and simple. Brief animated flash films ensure a good optical perception. In addition, Cedy assumes a central role as an identity figure for children: As their virtual friend and constant companion, she helps them on all Internet pages by assisting them in both word and deed.
The spectrum of contents in the virtual children adventure park of Mercedes-Benz is huge: games, automobile models, technology and environment, motor sport, a regulated online forum, e-cards, a "Did you know that" function with new questions each week regarding the world of automobiles as well as news and promotions, which incite active "participation", are among the categories. In the Technology and Environment category, children receive via "How does ... function" e.g. detailed information about a fuel cell or four-cylinder motor in a suitable and playful fashion. A flash film shows the way it functions first before Cedy explains the illustration again in bubbles. In an additional text, everything can be looked up afterwards.
KNOWLEDGE TEST AND RAFFLING AS INCENTIVE TO LEARNING
Whoever would like to test his knowledge can answer quiz questions afterwards. Real prizes are definitely won. At IAE, the promotion "Become a test driver for Mercedes-Benz" will be launched in the Games category. Whoever receives a password can take theory and practice tests (reaction, skill, visual tests) in a three-week cycle in order to prove that he possesses the skill to become a test driver. After each individual module, the participants participate in a raffle. At the end of the year, the winner is selected and will participate in an actual test drive.