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Nissan Building Infiniti into Global Brand

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Khatir Soltani

The luxury brand says its new concept will boast the same level of comfort, amenities and roominess for all passengers, and

Infiniti states that its new SUV concept will take "an exploratory look at the future of SUV interior design". (Photo: Infiniti Canada)
considering it will be deliver three rows of seating such a bold claim will be quite an accomplishment.

Infiniti also claims the new concept SUV is endowed with traditional Japanese design cues, plus the use of natural materials combined with modern technology for a "highly sociable, highly luxurious interior environment".

Nissan Expands Infiniti into Middle Eastern Market

With news already out that Nissan will introduce the Infiniti brand into Germany, the UK and Russia in 2008, starting with

Nissan announced its Infiniti luxury division will begin sales in the Middle East in early 2005. (Photo: Trevor Hofmann, Canadian Auto Press)
three products: the FX45 crossover SUV, a coupe derived from the G35 currently sold in North America and an unspecified sedan, which is most likely to be the M35/45, the automaker just announced its luxury division will begin sales in the Middle East in early 2005.

"A $2 billion automotive luxury market, the Middle East is one of the world's most important markets for luxury vehicles," commented Carlos Ghosn, CEO of Japan's second-biggest automaker, in a prepared statement. "We are confident that Infiniti will make an immediate impact and quickly establish a significant presence in the Middle East luxury market," he added.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada