“The youth market is a more stratified market than it used to be,” said Scott Gorte, Nissan senior marketing manager for the Altima. “Everybody used to default to coupes to capture younger buyers. But the youth segment is now moving into other products, like small crossovers.”
Nissan is now focusing efforts and resources on the Altima sedan, which last year outsold the coupe 14 to 1.
Source : autonews.com
|Photo: Michel Deslauriers|