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Pain in the brain: New cars for $1!

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Michel Deslauriers
#1
Here's a great idea, a sensational promotional concept that will get people running into new car showrooms. No, I don't want anything in return. If I can help my fellow citizen in getting a good price on a car, I'll be plenty satisfied.

Here's my idea that you can use as much as you want: new cars for $1.

Bull, you say? A compact car, nicely equipped, powerful, refined, and affordable at only $19,995. How to make a profit on it, but selling it for only $1? It's actually quite simple. All you have to do is add $19,994 to the freight and preparation charges. You see, there doesn't seem to be any control on the amount of these sums, so we can charge whatever the heck we want.

VoilĂ ! Record profits will be pouring in.

Of course, I'm exaggerating. However, when the time comes to buy a vehicle, we always get stunned by various charges that are not included in the sale price. A tax for air conditioning, a tax for new tires, administration fees, credit fees, inevitable federal and provincial sales taxes and, often one of the most expensive, freight and preparation charges.

There is just about no manufacturer that hasn't recently increased freight charges on their lineup of vehicles. Some have even raised them by as much as 10%. Why? It's simple: make up a reason, and it will be a good one. But the most plausible reason would be the rise in gas prices. Yes, the transport trucks that bring us our new cars cost more and more fuel. What a better way to get rid of this problem, but to make the customers pay for it, the same ones who must already pay more for the gas in their cars, for electricity and heating, among others.

Imagine the poor citizens of Alliston, Ontario, that want to support the local economy and buy a Honda Civic. The car is assembled in a factory located a few kilometres away from their homes, yet they still have to pay $1,225 in freight and preparation charges. If I was in their place, I would tell Honda that I won't pay that sum and drive my Civic off the assembly line myself.

And, of course, when the time comes to announce vehicles on promotion, freight and preparation charges are always discreet. In addition, we always have to read the legal text that's printed in microscopic characters. Whatever the type of business, companies must assume, just like the average Joe, the higher price of gas. And we, the average Joes, must beware; new cars that cost $1... it's a hoax.
Michel Deslauriers
Michel Deslauriers
Automotive expert
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