Behold Porsche’s brand new Digital Lab in Berlin, a platform for collaboration with technology companies, start-ups, and the scientific community that will help the German automaker identify and test innovative information technology solutions.
"We are launching our initiative in the context of profound change in the industry, says Lutz Meschke, Deputy Chairman of the Executive Board and Member of the Executive Board, Finance and IT. Digital transformation touches every part of the company – internal processes, customer interaction and our products and services. Vehicles are becoming more and more networked and mobility concepts have changed, sparking a revolution in the automotive industry and bringing new competitors into play. In this environment, Porsche is aiming to become the most innovative brand in the field of exclusive and dynamic mobility.”
The various teams working at the Porsche Digital Lab will investigate how the company can take innovations from the fields of big data, machine learning, micro services, cloud technologies, and Industry 4.0 and turn them into practical solutions.