Saab recently launched a marketing campaign dubbed “The Story of Saab,” recounting its rich history before it was acquired by General Motors. To complete the online effort, the automaker has decided to ask its long-time admirers to create banners starring themselves and explaining their link to the manufacturer.
The best productions will appear on renowned web sites, including those of the New York Times, Wired and AOL. The goal is to generate some buzz on the social networks and increase Saab’s visibility. Todd Turner, head of Car Concepts, says this is an appropriate strategy, as the automaker’s biggest challenge is to create awareness in people who aren’t used to the brand.
This isn’t the first time an automaker has sought help from the general public. Toyota recently launched a contest to determine the plural form of Prius, and in 2006 Volkswagen asked consumers to choose the name of its next SUV, the Tiguan.
Source : Mashable
The best productions will appear on renowned web sites, including those of the New York Times, Wired and AOL. The goal is to generate some buzz on the social networks and increase Saab’s visibility. Todd Turner, head of Car Concepts, says this is an appropriate strategy, as the automaker’s biggest challenge is to create awareness in people who aren’t used to the brand.
This isn’t the first time an automaker has sought help from the general public. Toyota recently launched a contest to determine the plural form of Prius, and in 2006 Volkswagen asked consumers to choose the name of its next SUV, the Tiguan.
Source : Mashable