Successful 300C has Chrysler Considering Upping Production

And just how strong have 300 series vehicle's been? From mid-March to the end of May, 2004, Chrysler retailed about 23,000 V6 powered 300 sedans and HEMI V8 300Cs. Compared to

The Dodge Charger R/T Concept Vehicle, introduced in 1999, is seen here with classic Charger muscle cars. Chrysler Group's new HEMI engine is the ideal powerplant to combine with the Charger name, reuniting a legendary nameplate that still whips classic car collectors into frenzy at the very mention. Will the upcoming Charger look like this? (Photo: DaimlerChrysler Canada)

approximately 17,000 Chrysler Concorde sales during the first 5 months of the year, it's no wonder why the domestic automakers is pleased.

A smiling Zetsche added, "It shows what happens when you focus on a total package, inside and outside and deliver styling that hits emotions."

While it is true that the 300 is selling well without incentives, a goal Chrysler Group attempted, but ultimately did not to achieve with its Pacifica crossover, naysayers have pointed out that the popular sedan is

Chrysler Group's introduction of the 300 HEMI convertible concept at the 2000 Detroit auto show stunned all in attendance, and still looks impressive by today's standards. The new design team has hinted at a future convertible model, but no one is offering details on its styling direction. (Photo: DaimlerChrysler Canada)

actually priced below what it "should" be sold for, based on other cars within its class. While that may or may not be true, it doesn't really matter as value conscious consumers are the winners in the end either way.

So, has Chrysler created an anomaly with its 300 sedan or is the automaker truly on a roll? Zetsche emphatically believes the latter, especially when discussing the new Dodge Magnum sports tourer.

"People told us when we started out with the Magnum that station wagons are dead, and I said, I don't give a sh!t, whatever it is we will double it by delivering a functional car people want," commented the outspoken CEO.