Not all are as bullish about the sport wagon's success mind you, with some auto analysts and Chryco insiders alike not feeling it will garner the same level of interest the 300 has. While this may be true, it won't matter now that the domestic carmaker has announced the upcoming 4-door Charger sedan. This will allow Chrysler Group the flexibility of upping production for the more popular model while still keeping the more niche vehicle to round out sales.
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| Some auto analysts and Chrysler insiders feel the Magnum wagon won't garner the same level of interest the 300 has. (Photo: Trevor Hofmann, Canadian Auto Press) |
Chrysler Group has only shown its new Charger to a group of auto analysts thus far, with enthusiastic results (see news archive for June 4, 2004: Chrysler Group Unveils New Chrysler, Dodge and Jeep Vehicles). Just what the new vehicle will look like has been kept secret to the automotive press, however, leaving mere speculation to satisfy the interests of new car buyers. While the Charger may look similar to the Charger concept shown in 1999 when it arrives next year, it is entirely possible the automaker's design team will deliver something closer to the Super8 concept shown in 2001, which features hints of the Magnum in its bold, crosshair grille.
No matter what the new Charger design uses for inspiration, the automotive press is talking about it and its exciting new siblings much more than most other new vehicles. Such positive attention must be a refreshing change for an automaker that has received its share of negative headlines over the last few years.