4 - Kia Seltos
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Kia brought in Oakland Raiders’ rookie player Josh Jacobs in to provide an inspirational message. Jacobs can be seen roaming the streets aboard the Seltos, searching for himself as a youngster. Once reunited with the child that he was, he delivers a message of hope before leaving him at a field for a game or practice. At the heart of the ad is Kia's message, "Give It Everything”.