Tesla has hit a new production milestone with its Model 3 by attaining a rate of 1,000 units assembled per day. Elon Musk’s orders for the company’s workforce are to maintain the rate.
This new rate translates into 7,000 units per week. When the Model 3 first went into production, the company struggled to assemble 5,000 units per week; it finally managed to attain that this past July.
"If you are able to help in any way with getting Model 3 production to a steady 1000 per day at excellent quality, everyone at the company should please consider this their top priority."
- Elon Musk, to Tesla’s workforce
Musk also shared with the company’s employees that the cost of making a Model 3 is currently $38,000, but that that cost could be reduced by looking at 10,000 different processes and parts. This is clearly necessary if the company is going to make a profit on a car it wants to sell for $35,000 USD.
The base model that is supposed to sell for that $35,000 is not yet in production, though that could happen starting in the first half of 2019. Obviously, the company wants to maximize its profits before it starts assembling the car. Musk also laid down the challenge of ramping current production up further from 7,000 to 10,000 units per week.