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The 2010 Toyota Yaris Packs New Safety Features At An Affordable Price

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Khatir Soltani
Press release
Source: Toyota Canada

(TORONTO) – Toyota is committed to continuous improvement and in bringing cutting edge innovation to society, spending over $1 million an hour in global R&D efforts. Toyota's extensive in-house safety research boasts the Higashi-Fuji Technical Center in Japan, one of the world's largest experimental facilities in creating situations close to that of actual driving scenarios, and the recently opened Toyota Technical Center’s (TTC) new R&D facility in York Township, Michigan. This new campus handles TTC’s product planning and engineering design operations, and serves as TMC’s first collision-safety testing facility outside Japan.

2010 Toyota Yaris Sedan

As part of Toyota’s ongoing efforts to deliver a safer driving experience to all, the fuel-efficient Toyota Yaris, winner of Natural Resources Canada’s ecoENERGY award for best-in-class fuel efficiency every year since its introduction, is filled with attitude, space, energetic performance. New for 2010, the following features are added to Yaris Hatchback and Yaris Sedan:

·Toyota’s Antilock Braking System (ABS) now standard, while Brake Assist and Vehicle Stability Control (VSC) are available options on the 2010 Yaris Sedan

·Toyota’s VSC and Brake Assist systems now standard on the 2010 Yaris 5-Door Hatchback RS

·A 60/40 split rear bench added as standard equipment on Yaris Hatchback 5-door LE models

The 2010 Toyota Yaris is on sale at Toyota dealers across Canada today, with Manufacturers Suggested Retail Prices starting at $13,620 for the 3-Door CE Hatch, $14,750 for the 4-door Sedan with a trunk, $14,920 for the 5-Door LE Hatch and $20,180 for the 5-Door RS Hatch.

Toyota’s approach to vehicle safety is designed to keep all occupants – and pedestrians - as safe as possible. Active safety features offer peace of mind, with familiar systems like Anti-lock Braking System (ABS), brake assist and Vehicle Stability Control (VSC) joined recently by innovative, cutting-edge technology like dynamic radar cruise control, impact-absorbing body structures like “crushable” cowl areas for pedestrian protection and pre-collision systems with driver monitor features. Passive safety features, too, continue to evolve, with Toyota’s research leading to the introduction of the world’s first rear curtain shield and rear-seat centre airbags.

The Toyota Yaris offers Canadians a choice of 4-door sedan or hatchback models and makes loading friends and gear that much easier. The 2010 Toyota Yaris is available as a 4-door model with a trunk, a 3-door hatchback, and two 5-door hatchback editions. Each is available with a choice of either five-speed manual or four-speed automatic transmissions, for a total of eight models.

2010 Toyota Yaris Hatchback
Khatir Soltani
Khatir Soltani
Automotive expert
As a car enthusiast, he tests and compares vehicles from different categories through the eyes of the consumer, ensuring relevant and objective reviews.
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada