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The average new vehicle is more expensive in Canada than it is in the US

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Alex Law
At the other end of that matrix are some vivid examples of vehicles that are priced to deliver maximum profits to the companies that sell them.
When it comes to price disparity, perhaps nothing beats the Canadian MSRP for the Nissan Murano, which is 26 percent more expensive here than it is in the US.

Some of the other examples from DesRosiers's study of big-profit margins in Canada include:

  • at 18 percent, Mazda MX-5 Miata, Mini Cooper S, Nissan Armada and Titan;
  • at 19 percent, Acura RSX;
  • at 20 percent, Subaru Impreza WRX;
  • at 21 percent, Ford Escape Limited;
  • at 22 percent, Lexus GX470, Toyota Sequoia;
  • at 23 percent, Nissan Frontier;
  • at 25 percent, Chevrolet Corvette, Lexus LS430, Toyota Tundra;
  • at 26 percent, Nissan Murano.

A review of the full model range would show that there are lots of models (mostly from the Japanese brands) that carry similarly huge profit margins.

In time, various pressures will force the Canadian car companies to bring their prices into line with those of the US, but that may take a couple of years, and until then the people who want those over-priced cars will just have to pay for them.
Alex Law
Alex Law
Automotive expert