While offering a bicycle line appears innovative on Cadillac's part, it should be noted that this is not the first automobile brand to offer pedal-powered two-wheelers. BMW, Mercedes-Benz and Porsche are well-known for their expensive but highly advanced lightweight 'folding' bicycles, and of course, the Peugeot racing bike cannot be forgotten. But even within the inner GM circle, other family members have beaten Caddy to the punch - Hummer offers mountain bikes built by Montague Inc., first made available around the same time the H2 was introduced, and GMC has long offered 'Professional Grade' affordable bicycles for consumers.
Realistically speaking, don't expect Cadillac's bicycles to become as common a sight as their cars due to small scale production, and limited availability. Most bikes will probably be used by dealers as gifts to help close the sale of a four-wheeled Cadillacs, or as a bonus to employees, sales personnel and loyal customers. The majority of actual sales are expected to go to GM employees, who receive up to 25 percent off on GM merchandise, including the lineup of Caddy bicycles.
Prices start from under $500 USD for the basic Adventure 2.1M, to the heavy duty All-Mountain professional mountain bike, which will be available starting under $2,000 USD. All things considered, that's reasonable for the Cadillac of bicycles! The entire range of two-wheelers will be sold in select American and Canadian Cadillac dealerships, as well as a small group of premium bicycle shops. Wider distribution is under consideration for 2006, depending on how the public responds to the idea of a two-wheeled Cadillac.
For more information, including specifications and retailers visit the brand's website at www.cadillacbicycles.com.
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| The majority of actual sales are expected to go to GM employees, who receive up to 25 percent off on GM merchandise. (Photo: General Motors of Canada) |
Prices start from under $500 USD for the basic Adventure 2.1M, to the heavy duty All-Mountain professional mountain bike, which will be available starting under $2,000 USD. All things considered, that's reasonable for the Cadillac of bicycles! The entire range of two-wheelers will be sold in select American and Canadian Cadillac dealerships, as well as a small group of premium bicycle shops. Wider distribution is under consideration for 2006, depending on how the public responds to the idea of a two-wheeled Cadillac.
For more information, including specifications and retailers visit the brand's website at www.cadillacbicycles.com.
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