"Our new Titan offers more standard features and unique selling points that the competition can't match. This is a strategy that consumers should appreciate because it makes the true value of the new Titan easier to see - just as with the 350Z, Altima, Xterra, Murano and other breakthrough Nissan models" stated Ian Forsyth, director of marketing, Nissan Canada Inc.
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| "Our new Titan offers lower MSRPs and more standard features than comparable 2004 Ford F-150, Chevy Silverado and Dodge Ram models." (Photo: Nissan) |
Note, Nissan doesn't offer a regular cab version of the Titan yet. Nor does the Titan offer a variety of different sized pickup boxes to choose from. Want an eight-foot long bed? Or a shorter bed on the king cab? A potential buyer will have to go shopping somewhere else.
In contrast to the Canadian marketing approach Nissan's U.S. operations are taking the Big 3 on directly. "Our new Titan offers lower MSRPs and more standard features than comparable 2004 Ford F-150, Chevy Silverado and Dodge Ram models," Connelly said. "We are pricing the Titan with realistic MSRPs that we believe will be closer to the actual prices consumers will pay--rather than pricing higher with room factored in from the beginning for heavy incentives and discounting."
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| "We are pricing the Titan with realistic MSRPs that we believe will be closer to the actual prices consumers will pay--rather than pricing higher with room factored in from the beginning for heavy incentives and discounting." (Photo: Nissan) |
Connelly noted that the prices for competitors' full-size pickup trucks had risen an average of USD$4,000 since January 2001 while incentives jumped to an average of USD$2,500 per vehicle. With its Titan King Cab SE 4x2 equipped with the SE Popular Package, that includes powered captains chairs plus adjustable pedals, HomeLink, an overhead console and steering wheel audio controls plus its USD$900 High-Utility Bed Package (with a tie-down system, a lock-box behind the driver side wheel, and factory spray-in bedliner).
The new Titans are just starting to appear in Nissan's 1,100 dealers in the United States and the company is preparing for a big TV advertising blitz on November 27, during the National Football League Thanksgiving Day games (one of which includes the Detroit Lions, owned by William Clay Ford Sr.).