If at first you don't succeed, try and try again...
When it comes to marriages of course. The famous company known as DaimlerChrysler was short lived and ended in a divorce that left one of the two in quasi dire straights. Fast forward a few years and Daimler is at it again; they want a new partner.
And they found one in the form of the very seductive French-Japanese conglomerate, Renault-Nissan. It is a well known fact that the French never say no (if you know what I mean) but this time around, as both groups are well and standing on firm ground, the benefits will be mutual.
This strategic cooperation will enable both groups to quickly realize benefits from each other's know-how and expertise. Both groups also announced an exchange of equity that will give the Renault-Nissan Alliance a 3.1% stake in Daimler and Daimler a 3.1% in Renault and a 3.1% stake in Nissan.
Development costs for new products are always a huge financial burden, so why not share them? Categories considered for the cost-sharing are compact models, luxury cars and commercial vehicles. They will trade gasoline, diesel, hybrid, electric and fuel-cell technology.
Here's to a long and fruitful relationship!
As reported by Nissan
The Renault-Nissan Alliance and Daimler AG today announced a broad strategic cooperation that will enable both groups to already realize benefits quickly from a range of concrete projects as well as sharing of best practices. The two groups also announced an equity exchange that will give the Renault-Nissan Alliance a 3.1% stake in Daimler, and Daimler a 3.1% stake in Renault and a 3.1% stake in Nissan.
According to Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars, “Daimler and the Renault-Nissan Alliance are combining common interests to form a promising foundation for a successful, strategically sound cooperation that is based on a number of very concrete and attractive project cooperations. Our skills complement each other very well. Right away, we are strengthening our competitiveness in the small and compact car segment and are reducing our CO2 footprint – both on a long-term basis. We know that we can make brand-typical products based on shared architectures. The individual brand identities will remain unaffected.”
When it comes to marriages of course. The famous company known as DaimlerChrysler was short lived and ended in a divorce that left one of the two in quasi dire straights. Fast forward a few years and Daimler is at it again; they want a new partner.
And they found one in the form of the very seductive French-Japanese conglomerate, Renault-Nissan. It is a well known fact that the French never say no (if you know what I mean) but this time around, as both groups are well and standing on firm ground, the benefits will be mutual.
This strategic cooperation will enable both groups to quickly realize benefits from each other's know-how and expertise. Both groups also announced an exchange of equity that will give the Renault-Nissan Alliance a 3.1% stake in Daimler and Daimler a 3.1% in Renault and a 3.1% stake in Nissan.
Development costs for new products are always a huge financial burden, so why not share them? Categories considered for the cost-sharing are compact models, luxury cars and commercial vehicles. They will trade gasoline, diesel, hybrid, electric and fuel-cell technology.
Here's to a long and fruitful relationship!
As reported by Nissan
The Renault-Nissan Alliance and Daimler AG today announced a broad strategic cooperation that will enable both groups to already realize benefits quickly from a range of concrete projects as well as sharing of best practices. The two groups also announced an equity exchange that will give the Renault-Nissan Alliance a 3.1% stake in Daimler, and Daimler a 3.1% stake in Renault and a 3.1% stake in Nissan.
According to Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars, “Daimler and the Renault-Nissan Alliance are combining common interests to form a promising foundation for a successful, strategically sound cooperation that is based on a number of very concrete and attractive project cooperations. Our skills complement each other very well. Right away, we are strengthening our competitiveness in the small and compact car segment and are reducing our CO2 footprint – both on a long-term basis. We know that we can make brand-typical products based on shared architectures. The individual brand identities will remain unaffected.”