Swarovski Crystal LED lights | Photo: Justin Pritchard
Car: Mercedes-Benz S 550 Coupe
Feature: Swarovski Crystal LED lights
Why: The S 550 Coupe is the most lavish vehicle I have ever visited, and beneath the glitz, glamour, and miles of leather and wood, this machine seeks to draw signature elements of the shopper’s luxury lifestyle into their motoring world. Cross-branding is one way. Case in point? Drop $4,500, and they’ll fit your S 550 Coupe with dozens of little Swarovski crystals to cap the LED lights in the headlamp assembly, giving the machine a shimmering after-dark lighting signature.