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Toyota to Make Announcement Reaffirming Canada Commitment

This coming Monday, April 29, Toyota Motor Manufacturing Canada (TMMC) will be making a “significant production announcement” at the company’s North Plant in Cambridge, Ontario, where the new RAV4 is assembled.

The automaker confirmed the announcement via a press release issued yesterday. No other details were provided, however, leaving everyone to speculate about the nature of the official announcement to come.

Increased production
We can be sure it will have to do with changes to the company’s production in Canada. Back in March, the Canadian arm of Automotive News was the first to report that Toyota was planning to increase production within our borders.

Toyota's North Plant, Cambridge
Photo: Toyota
Toyota's North Plant, Cambridge

At present the RAV4 is built at the North Plant in Cambridge, as well as at the Woodstock plant, also in Ontario. Both facilities will handle assembly of the hybrid version of the model as well. In May of last year, Toyota announced it was investing $1.4 billion CAD for the production of the new RAV4. About one-seventh of that total, or $220 million, came courtesy the federal and provincial governments.

On Monday, TMMC president Fred Wolf will make whatever announcement is planned, accompanied by representatives of the different levels of government.

Toyota also manufacturers the Lexus 350 and RX 450h at a second plant located in Cambridge. In all, some 8,000 workers are employed at Toyota’s three Canadian plants.

Stay tuned for the details on Monday.