It should be mentioned that Toyota also licenses part of its hybrid technology to Ford Motor Company for use in its Escape
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| Toyota also licenses part of its hybrid technology to Ford Motor Company for use in its Escape Hybrid, only because the Ford developed system was too close to what Toyota previously developed. (Photo: Ford Motor Company of Canada) |
Either way, Toyota is making money because it was first with the majority of new full-hybrid component technologies, which are now becoming the standards for a new industry. With Nissan and now Ford as strategic partners, willing or not, the addition of Subaru would be a major blow to automakers such as GM and DaimlerChrysler attempting to start out on their own.
A deal between the two Japanese companies would underscore Toyota's dominance in the genre even more because Subaru would be opting
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| If Subaru goes ahead with Toyota's technology, it will be at the expense of the less efficient mild-hybrid system developed by General Motors, its largest shareholder. (Photo: Subaru Canada) |
What's more, the full-hybrid system GM is to develop with DCX is expected to be better suited to larger vehicles.
But a cooperative deal for hybrid development and manufacture isn't a closed case. A Fuji Heavy Industries spokesperson commented that Subaru was still studying all that joining forces with a heavyweight like Toyota might do to its competitive edge.







