If you liked the “stimulating” first ad VW put together for its new 2018 Volkswagen Atlas midsize SUV, the automaker has more in store for you: this month it will launch a vast marketing campaign, called simply “America” and aimed squarely at North American families.
Eight different ads have been created in total, and you can watch them all below. They star a three-generation family crossing the United States in an Atlas, and feature different versions of Paul Simon’s song America.
Assembled at VW’s Tennessee plant alongside the Passat, the seven-seat 2018 Atlas is the biggest SUV ever produced in the United States by the German manufacturer. Priced from $35,690 in Canada, it is scheduled to arrive at Volkswagen dealerships before the end of spring. In case you missed our earlier reviews of the Atlas, check out the results of our road test on snow as well as of our dry-road test drive.