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Volvo to Offer Lifetime Free Towing

ack in the 1940s, the introduction of seatbelts in the first production cars was met with a largely negative response. The way many saw it, if a car was safe to begin with, why would one need a seatbelt?

Over time, common sense prevailed, obviously. And Volvo was a leader in introducing the technology; the Swedish automaker was the first to introduce the three-point safety belt, among other innovations.

Which brings us to a new program announced by Volvo, one that takes a step further an already existing plan. At present, new owners of Volvo vehicles benefit from free towing, for the duration of the vehicle’s manufacturer’s new-car warranty. The company has just announced, however, that it will offer the service to all Volvo owners, whatever their vehicle’s age.

Which means that if you’re driving around in an old 240 wagon with a gazillion kilometres on it, you’re now eligible! Same goes for the owner of an exceptional P1800.

What’s more, you could be the 12th owner of your trusty old Volvo, it makes no difference to the company. Towing is included.

Photo: Volvo

Not in Canada
The service as announced applies to Volvo vehicles in the U.S. only. We’ve contacted Volvo Canada regarding its applicability in our market, and the company has confirmed to us that there are no plans at present to extend the service across the border.

A caveat
Not too surprisingly, there is a catch in regards to the new program, because it’s highly unlikely a company would offer such a service if it wasn’t beneficial to it, somewhere down the line. So it is that Volvo owners taking advantage of the free tow will see their car delivered to the nearest Volvo dealership participating in the program.

If you want your favourite Volvo expert carrying out repairs on your car, you can still do so – but you’ll have to pay to have it towed there.

Volvo says that this ensure vehicle owners will benefit expert service carried out by Volvo specialists. Which is undoubtedly true, but it could end up costing owners quite a bit more.

Be that as it may, the program certainly can be beneficial, especially if your Volvo breaks down far from home and if the problem can only be fixed by the dealership.

Back to that seatbelt example for a moment. It’s conceivable that consumers may conclude from this offer that Volvo vehicles are vulnerable to mechanical issues. On the other hand, it could also be interpreted as a sign of confidence by the company towards its products.

A question of perception, as they say.