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Volvo’s Polestar confirmed as new EV performance brand, set to rival Tesla

As reported last month, future Polestar models from Volvo will go electric, both as plug-in hybrid and all-electric models. The Swedish automaker has just made it official, confirming in the process that Polestar will operate under a separate brand and appointing a new management team to lead the way.

Thomas Ingenlath, Senior Vice President of Design at Volvo, will assume the position of Chief Executive Officer at Polestar. Meanwhile, Jonathan Goodman will move from his current position as Senior Vice President of Corporate Communication at Volvo to become Polestar’s Chief Operating Officer.

“Polestar will be a credible competitor in the emerging global market for high performance electrified cars,” said Håkan Samuelsson, president and chief executive of Volvo Cars. “With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.”

To be clear, in the future Polestar will offer Polestar-branded cars that will no longer carry a Volvo logo, as well as optimization packages for Volvo’s range of cars under the Polestar Engineered brand.

Polestar will make further announcements about its products and commercial plans this fall. We’ll keep you posted as usual.