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Volvo V90 Cross Country featured in philosophical “Get Away Car” ad (video)

Rediscover your passion in life By ,

There’s a new Volvo V90 Cross Country online campaign that’s generating a buzz right now. Shot in and around Vancouver, the film follows four business professionals reconnecting with their loved ones and the passions of their past, leaving the city behind for surfing, fishing, and nature photography trips.

The message is as follows: “You reach a point in life when you have to choose. Career over passion. Work over play. It’s when surfers turn CEOs. Photographers turn lawyers. Fly-fishers turn doctors. Mountain climbers turn engineers. It's when you put a piece of yourself on hold. And as time passes, the things you used to love doing start to fade away. This is a reminder to not forget what you love. All the activities that you once embraced.”

An original speech by the late British philosopher Alan Watts, recorded in 1959, serves as the soundtrack for this powerful video. Watch: