Automakers enlist social media to create product advocates
Print, television and billboards have been mainstays of automotive marketing. Now there is a new marketing platform - called "social media" -- and the automakers are already deep into it. Of course "social media" is the more scholarly term for networking sites like Facebook, Twitter, MySpace, YouTube, Flickr, etc. Perhaps you've heard of them? Apparently they're all the rage with all those young web-enabled whippersnappers.
