I finally finished reading a biography on the man that was Henry Ford, and I won’t be teaching you anything when I tell you that the guy was brilliant but twisted.
Either way, he created a legacy and the world in which we currently live; good and bad. As one of the largest and best-known carmakers around the globe, the industry often looks to Ford to gauge what the future of the automobile holds. It would seem as though the same can be said about the buying public.
So far this year, a preview we wrote on the upcoming 2013 Ford Fusion, around the time of the Detroit auto show, has turned out to be the most read story. Not a review we did on a Porsche or a preview on a Ferrari; a Ford Fusion.
We, I, should not be so surprised. The Fiesta, Focus and Escape have always scored big. Last year, my first impressions review of the then all-new 2012 Ford Focus was in the top most-read stories of 2011. Anytime we publish the word Mustang, we can expect good traffic as well. Do I have to bring up F-150?
That’s Ford for you. Hit after hit. And no, I haven’t forgotten about their troubled recent past but we should never delve on what was. I think about Mustang GT500 and the 2013 Ford Focus ST. Yummy.
Lincoln is a slightly, well, completely different story. We’ve recently published reviews on the 2013 MKT and MKS, neither of which took off. There’s a clear chasm between what Ford represents to the world at large, for both young and old, versus how Lincoln is perceived. All’s I know is that if Ford thinks that their existing customers will migrate to Lincoln as they get on in life, they’re dead wrong.
Lincoln, like Ford, needs to speak to the younger crowd, make them want and lust after their product. Consider Audi and the bridge that is Volkswagen. Only then will Lincoln move more cars. I’ve not got the magic elixir to make it happen, I’m simply reflecting on the efforts put forth by Ford to render their luxury brand more appealing, and I can’t quite see how the situation will improve.
Back in the day, the Lincoln LS said something. Although it did little to improve on Lincoln’s fate, it had BMW 3 and 5 Series potential, if you know what I mean. What I mean to say then is that the MKZ ain’t gonna do it. A four-door, Mustang-based luxury-sport sedan called the MKM might do the trick.
The fall of the Town Car is an opportunity for Lincoln to shed its grandpa-appeal and move into the 21st century.
As a final note, I’m not sure where or what the 2013 Flex’s styling is, but it’s not good. Please refrain from doing this to other Fords. Look to the 2013 Escape for inspiration. Please.
Oh, and one more: More EcoBoost!
Either way, he created a legacy and the world in which we currently live; good and bad. As one of the largest and best-known carmakers around the globe, the industry often looks to Ford to gauge what the future of the automobile holds. It would seem as though the same can be said about the buying public.
So far this year, a preview we wrote on the upcoming 2013 Ford Fusion, around the time of the Detroit auto show, has turned out to be the most read story. Not a review we did on a Porsche or a preview on a Ferrari; a Ford Fusion.
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| 2013 Ford Fusion (Photo: Ford) |
We, I, should not be so surprised. The Fiesta, Focus and Escape have always scored big. Last year, my first impressions review of the then all-new 2012 Ford Focus was in the top most-read stories of 2011. Anytime we publish the word Mustang, we can expect good traffic as well. Do I have to bring up F-150?
That’s Ford for you. Hit after hit. And no, I haven’t forgotten about their troubled recent past but we should never delve on what was. I think about Mustang GT500 and the 2013 Ford Focus ST. Yummy.
Lincoln is a slightly, well, completely different story. We’ve recently published reviews on the 2013 MKT and MKS, neither of which took off. There’s a clear chasm between what Ford represents to the world at large, for both young and old, versus how Lincoln is perceived. All’s I know is that if Ford thinks that their existing customers will migrate to Lincoln as they get on in life, they’re dead wrong.
Lincoln, like Ford, needs to speak to the younger crowd, make them want and lust after their product. Consider Audi and the bridge that is Volkswagen. Only then will Lincoln move more cars. I’ve not got the magic elixir to make it happen, I’m simply reflecting on the efforts put forth by Ford to render their luxury brand more appealing, and I can’t quite see how the situation will improve.
Back in the day, the Lincoln LS said something. Although it did little to improve on Lincoln’s fate, it had BMW 3 and 5 Series potential, if you know what I mean. What I mean to say then is that the MKZ ain’t gonna do it. A four-door, Mustang-based luxury-sport sedan called the MKM might do the trick.
The fall of the Town Car is an opportunity for Lincoln to shed its grandpa-appeal and move into the 21st century.
As a final note, I’m not sure where or what the 2013 Flex’s styling is, but it’s not good. Please refrain from doing this to other Fords. Look to the 2013 Escape for inspiration. Please.
Oh, and one more: More EcoBoost!