The swimsuit edition of Sports Illustrated magazine is still as popular as it ever was. For 2011, car buffs will get a double eyeful, as the edition features a Lexus LFA charmingly set off by fashion model Ten Haken.
For the photo shoot, a professional driver put the LFA's 552-hp V10 through its paces in a series of manoeuvres around the model, including the ubiquitous donut, to create a rather racy four-page spread.
Lexus believes this kind of publicity is an excellent way to promote the car and reach a different market.
For a behind-the-scene look at the photo shoot, check out this video on Lexus's YouTube page, also available in app form for the iPad and Galaxy.
Sure, having a smokin' hottie pose beside a car isn't exactly reinventing the wheel, but why mess with a winning formula?
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| Photo: Lexus |
For the photo shoot, a professional driver put the LFA's 552-hp V10 through its paces in a series of manoeuvres around the model, including the ubiquitous donut, to create a rather racy four-page spread.
Lexus believes this kind of publicity is an excellent way to promote the car and reach a different market.
For a behind-the-scene look at the photo shoot, check out this video on Lexus's YouTube page, also available in app form for the iPad and Galaxy.
Sure, having a smokin' hottie pose beside a car isn't exactly reinventing the wheel, but why mess with a winning formula?
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