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Detroit Autoshow 2010 : Hyundai Blue-Will Concept

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Khatir Soltani
As reported by Hyundai

Blue-Will serves as a test bed of new ideas that range from roof-mounted solar cells to drive-by-wire steering, lithium polymer batteries and touch-screen controls, and foreshadows future focused hybrid production vehicles from Hyundai. Blue-Will promises an electric-only driving distance of up to 40 miles on a single charge and a fuel economy rating of more than 100 miles per gallon. Codenamed HND-4, the Blue-Will is the fourth in a series of innovative concept vehicles to come out of the Namyang Design Center.


“Blue-Will’s bold character lines and fluidic sculpture design language give the perfect expression to the advanced eco-friendly technologies found beneath the skin,” said Oh Suk-Geun, executive vice president of design, Hyundai Motor Company. “At a time of rising concern about the environment and our energy future, Blue-Will demonstrates to eco-conscious car buyers everywhere that Hyundai has practical hybrid solutions that will appear on the next generation of vehicles.”

“Eco-sleek” was the core concept driving the design process. Its sweeping character lines and detailed form, key aspects of Hyundai’s fluidic sculpture design approach, elevate this next-generation hybrid to a more distinctive solution than current in-market hybrids. Blue-Will’s slippery surface treatment extends to the underbody where a full-length cover has been applied to minimize aerodynamic drag while maximizing fuel economy.

The LED panel on the front expresses a highly distinctive, futuristic image. The rear bike rack, neatly integrated into the trunk, adds an extra measure of convenience. To minimize weight, advanced materials such as carbon-fiber reinforced plastics and nano composites have been applied to the side sills, moldings and fenders.

Recycled PET material was used for the headlamp bezel, and PLA and PA11 bioplastics have also been used on interior and exterior parts.

Thanks to the rapid advances in information technologies, designers had a free hand to redefine the interior of a compact car achieving a “digital flow” throughout the cabin. The conventional gauge cluster has been replaced by an ultra-thin Transparent Organic Light Emitting Diode (LED) display mounted on the steering column that is adjustable for rake and distance. Thin-film TOLED technology allows information to be displayed in high resolution color.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada