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2003 Saturn VUE Road Test

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Khatir Soltani

Seeking Out a Unique Niche in a Big SUV Pie

With its slick ad campaign and 'customer-first' service approach, Saturn burst onto the North American auto scene back in the 1990s with a coupe and a dream.

With slick advertising, a focus on customer satisfaction and a list of money saving features, Saturn quickly found a niche in the North American Market. (Photo: General Motors)

Featuring some pretty nifty high-tech, and money saving concepts -- such as the use of polymer body panels and spaceframe body construction -- the GM subsidiary quickly found a niche in the super-competitive North American marketplace.

Move ahead to 2003, and the company has a full line of cars, including a sport utility vehicle, the VUE, in its second year of production.

With the success of their cars, in 2003 Saturn turned their focus to the very popular and lucrative economy SUV market and released the VUE. (Photo: General Motors)

Building an SUV was a no-brainer for the upstart brand, as the insatiable appetite by North Americans for the truck-like vehicles sees no sign of slowing, and in fact, economy SUVs are probably the biggest growing segment.

For 2003, the VUE comes in four trim levels: FWD4; AWD4; FWDV6; and AWDV6. Pretty explanatory just from the names of each model, the 2003 VUE is available as either a front-wheel drive or all-wheel drive model, and with a choice of a 2.2-liter four-banger, or a 3.0-liter V6.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada