Premium Features at a Domestic Price In an unprecedented move Chrysler has just launched nearly its entire 2004 lineup three months earlier than usual. Only the PT Cruiser and Town & Country minivan will remain as 2003 models throughout the summer.
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| The 2004 Chrysler Sebring is just one of many cars Chrysler has launched months early. (Photo: Shawn Pisio, Canadian Auto Press) |
Why the model year juggling act? While Chrysler will have an obvious edge over the competition when advertising 2004 models compared to 2003, with very real benefits to consumers when it comes time for resale, the new model year cars also correspond with the debut of the new
Pacifica sports tourer and
Crossfire performance coupe.
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| More refined than its introduction in 2001, the 2004 Sebring has many subtle enhancements that put it on equal ground with the majority of imports. (Photo: Shawn Pisio, Canadian Auto Press) |
Also, at least one of the large cars, that include the
300M, Concorde and Intrepid, will be replaced by an all-new rear drive model early next year, so in its case the 2004 model year will be cut short as it is. The midsize Sebring sedan and convertible have received updated front fascias, including a redesigned grille and scalloped headlamp surrounds, plus a new winged badge capping off the decklid, giving reason enough for the 2004 designation.
I had the chance to spend a week with the Sebring sedan recently, and was once again pleasantly surprised. I'm still not quite sure exactly what specific thing, or combination of changes made has improved the car, but it feels more refined than when introduced in 2001. But I suppose this makes sense. Since the Daimler side of the company has held the reins the five pointed star brand has made steady progress in all directions. Most changes are subtle, not noticeable to the naked eye. A little more sound deadening here plus slightly more lacquer on dash and console plastic trim pieces there, and voila what seemed like a substandard domestic car takes on the qualities of an import.
