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2004 BMW X3 Preview

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Khatir Soltani

The X3 hasn't strayed too far from the trendy xActivity concept vehicle that debuted at this year's Detroit auto show, at least from a styling perspective. Of course the concept's fully open roof didn't make it to production, nor did the ultra-minimalist interior motif, devoid of clutter and surface gadgetry.

Many elements from the xActivity concept have found their way into the X3, but not the fully open roof or minimalist interior. (Photo: BMW)

The new X3's dash is clean though, similar in spirit to the new Z4 roadster's design. A more conventional center stack is topped off by an optional pop-up 16:9 navigation system colour monitor like that in the Z4 - less intrusive than the usual center dash placement. As expected a variety of color and trim choices will be available, allowing the personalization expected by buyers in this class. Overall there is absolutely nothing retro about the new model's interior styling theme, rather the X3 exudes tastefully executed contemporary elegance.

The X3's interior is clean and contemporary, and will be available in a variety of color and trim choices. (Photo: BMW)

The same can be said for its exterior styling. While not everyone appreciates what Chris Bangle and team have done with the BMW lineup as of late, with 4,206 signatures signed to a "Stop Chris Bangle" petition as of March of this year, no one can argue against the fact that the various new designs are much more distinctive than their respective outgoing models.

And it's important for BMW to create a completely unique identity, even if it's just to distinguish itself from less expensive imitators. The current Toyota RAV4 was heavily influenced by the X5, in the same way that the new Honda CR-V borrowed its overall shape from the Mercedes M-Class. Honda has gone on to ape Mercedes-Benz taillight designs for its new Civic and Accord coupes as well, causing Mercedes to recently update their lenses. And have you taken a look at a Pontiac Grand AM or Grand Prix lately? No further comment is necessary. With Chris Bangle at the helm, no competitive car company will be able to mimic BMW style without immediately being criticized for plagiarism.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada