Dodge took advantage of DaimlerChrysler's new wind tunnel in order achieve the Ram SRT-10's wind cheating design, pulling a few design cues from the Dodge Ram NASCAR truck series entry along the way.
"There is a slightly understated air about the SRT-10, especially considering its performance potential," said Rick Aneiros, Vice President, Truck Design. "But as powerful as the overall theme of the Ram SRT-10 is, we were determined not to make this another boy racer truck. We added functional aero tweaks to deliver a truck that can handle 150 mph-plus speeds. Its true design identity is found in the unique details, such as the red brake calipers visible behind the new 22-inch wheels, the mesh grille covering the air intakes and the lowered stance. The SRT-10 is instantly recognizable as something different from Ram, more powerful but with subtle detailing. It means business."
The purposeful theme carries through to its already largest-in-class interior. Well bolstered motorsport-derived leather seats with perforated black suede inserts join a carbon-fiber leather trimmed steering wheel for extreme performance form and functionality. The dash, already incorporating the highest perceived quality in production, gets silver accents plus a red starter button just like its roadster sibling. Aluminum foot pedals tie into the interior design while enhancing feel and control, plus a custom 'Hurst' shift lever springs up from a silver metal shift bezel, capped off with a Viper-style shift knob.