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2004 Ford F-150 Preview

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Khatir Soltani
F-150 FX4. (Photo: Ford Motor)

What about the price? Despite higher production costs don't expect a big jump in the sticker. Considering the world's tumultuous state of affairs the last thing Ford needs is to put off potential buyers with a hefty price increase.

But maintaining prices or not is there still as large a future market for full-size pickups? Depending on how the industry tackles rising fuel prices, by either offering more diesels or gas/diesel-electric hybrid drivetrains, pickup truck sales could even increase. The vehicle type's flexible passenger and load carrying capabilities and increased car-like attributes make them great all-in-one packages for those only wanting one vehicle.

Ford's F-150 will now, more than ever before, be ready to accept new pickup converts. It's a solid entry in a steadily more competitive market, and easily good enough to maintain its top-of-the-rung status.

Specifications:

  • Price (est MSRP): $24,000
  • Body Type: 4-door pickup, ladder frame
  • Layout: front engine, 2WD (opt 4WD)
  • Base Engine: 231 hp, 293 lb-ft of torque, 4.6-L V8
  • Opt Engine: 330 hp, 365 lb-ft of torque, 5.4-L V8
  • Transmission: 4-spd auto
  • Brakes (front/rear): disc/disc, ABS
  • Curb Weight: N/A
  • Bed Length: 1,709 - 2,477 mm (67.3 - 97.5 in)
  • Ground Clearance: N/A
  • Towing Capacity: 2,948 - 4,309 kg (6,500 - 9,500 lbs)
  • Fuel Economy (est city/hwy):16.1 / 11.8 L/100 km (15 / 20 mpg)
  • Warranty (mo/km): 36/60,000 comprehensive - 60/100,000 powertrain
  • Direct Competitors: Chevy Silverado 1500, Dodge Ram 1500, GMC Sierra 1500, Nissan Titan, Toyota Tundra
  • Web Site: www.ford.ca
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada