2005 Land Rover LR3 Priced Nearly $13,000 Higher than Outgoing 2004 Discovery

Upgrades in Standard Features Makes Price Jump Appear Reasonable

At a time when most automakers are attempting to lure new buyers by offering more content for the same or less money, Land Rover

The new Land Rover Discovery, dubbed the LR3, will cost nearly $13,000 more than the previous version. (Photo: Trevor Hofmann, Canadian Auto Press)

Canada is upping the price of its renamed and redesigned Discovery by nearly $13,000.

The LR3, still called Discovery in other markets, will go on sale this fall for a base price of $61,900, $12,900 more than the 2004 Discovery S which is still available at $49,000 - no S model will be offered in 2005 with the least

The LR3 will arrive in showrooms this fall with a base sticker price of $61,900. (Photo: Land Rover)

expensive variant carrying forward this year's SE designation.

The new price point is actually $4,600 higher than the this year's top-line $57,300 Discovery HSE, which if fully featured with the optional rear seat DVD entertainment package, rear air conditioning, third row seating package, and more, eclipses the new base price by $950 at $62,850. The top-tier 2005 LR3 HSE now starts at $67,900, $10,300 more than last year's HSE. Neither price includes freight or pre-delivery inspection (PDI) costs, which were $995 for 2004 model year Discoverys.