Could This Be the Next Grand Vitara?
American Suzuki Motor Corporation (ASMC) has its afterburners on full thrust. In the course of just three months, it has
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| The Suzuki Concept X-2 ushers in the Japanese manufacturer's new, customer-focused "Way of Life" philosophy. (Photo: Suzuki Canada) |
created two fully operational concept vehicles to display at two of North America's biggest and most respected autoshows, the large Concept X SUV, and the slightly smaller, but equally impressive Concept X-2 compact SUV.
Aside from Plan 357, the strategy which Suzuki has used to turn around its current product lineup in showrooms across the nation, the Concept X-2 ushers in the Japanese manufacturer's new, customer-focused "Way of Life" philosophy.
"Way of Life" according to Suzuki is the way that the brand will develop and
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| The whole theory behind "Way of Life" is that Suzuki wants to improve the image of its cars. (Photo: Suzuki Canada) |
market its future cars and sport utility vehicles for its buyers, which the company calls "Life Enthusiasts". "Life Enthusiasts", in short, are spirited, adventure-seeking people who live life in the driver's seat. The whole theory behind "Way of Life" is that Suzuki wants to improve the image of its cars; being reliable, safe and efficient just doesn't cut it any more. Modern consumers want excitement, so Suzuki will be injecting its future cars with the same sort of pleasure and joy that Suzuki ATV, motorcycle and marine products have been known to generate.
