On the subject, Paefgen said, "As Continental Flying Spur production begins, the
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Despite Bentley's recent high sales, the British firm will be sure to keep the famed "B" rare enough that all heads will continue to turn when a Flying Spur takes to the road. (Photo: Bentley Motors) |
So, will the Continental Flying Spur is Bentley's "peoples' car", the mass market sedan to rival BMW's 7 and Mercedes-Benzes S-Class? Even if Bentley wanted to expand its brand to reach six figure sales, it would need to halve the price of its Flying Spur to do so. But of course Volkswagen doesn't need any more competition for its Phaeton or Audi A8 than BMW, Mercedes, Lexus and the like are already giving it, and Bentley doesn't want to dilute its brand
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There is no doubt that the Continental Flying Spur will pull new buyers through Bentley's door. (Photo: Bentley Motors) |
"With the Continental Flying Spur we are opening our doors to new customers who value that unique combination of luxury, style, excitement and practicality," added Paefgen. "Nowhere else will they be able to enjoy a car that possesses all this as well as the dynamic qualities and power of the Continental GT coupé. The Continental Flying Spur promises a new motoring experience and we look forward to welcoming a new breed of discerning customers to our marque."