I remember in March of 2003, sitting in a theatre-style conference room in the Tribeca Grand Hotel, NYC, as part of an exclusive
|Like when the 300C was unveiled, I didn't like what I saw when the Imperial Concept rolled onto the stage. (Photo: Justin Couture, Canadian Auto Press)|
This realization, which turned into more of a reevaluation during the year or so
|When I first saw the Imperial concept on an internet blog, I thought it was a really well executed artist's rendering of a terribly ugly vehicle. (Photo: DaimlerChrysler Canada)|
I mean, do I really have good taste or is my judgment of what may or may not be a future classic a bit flawed? This is a critical question a person in my position needs to ask himself, unless criticism of design, per se, isn't part of a given auto writer's bundle of specialty scribe services. It is mine, however, and I previously trusted in it wholeheartedly.
Why all this introspection? Because, I'll once again be brutally honest with you, when I first saw the Imperial concept on an internet blog, I thought it was a really well executed artist's rendering of a terribly ugly vehicle, but I couldn't believe anything so crass could have come out Chrysler Group's styling studios so I figured it was made up out of thin air by one of those creative genius graphic artist types, that can make a drawing look so real, often integrating a vehicle into a beautiful background to trick enthusiasts into thinking that it's the real deal, just to drive web traffic and, over the short term, satisfying the thousands of hungry auto fans starving for speculative info on the future of the auto industry. I mean, how many renderings of future Camaros have you seen over the last few years? Too bad that Chevy didn't hire one of those kids to design their latest pony car concept, but I suppose there will be more time to discuss this in another concept review (coming up soon btw).
And then, to get back on subject, when I saw the new Imperial Concept in
|What do you get when you cross a Kia Amanti with a Rolls-Royce Phantom? You guessed it. (Photo: DaimlerChrysler Canada)|
"What do you get when you cross a Kia Amanti with a Rolls-Royce Phantom, and then throw in some ZIL 41041 (Russian limousine) and, of course, a dose of the Hongki "Red Flag" HQD, limo-maker to the Chinese government? Yes, it's the ugliest concept car to show up at Detroit's North American International Auto Show in decades."