And
unlike Mercedes, which can get away with a low-volume product due to high profits on a per unit basis, Hyundai can't (although the jury on whether Mercedes will actually come out smelling like roses thanks to a very slow selling R-Class is still out). A production Genus would have to be a high volume seller in order for its builder to consider it a success. This said, Hyundai can afford to take a chance or two, being one of the fastest growing and most successful automakers in the world. Maybe the Genus should be the first completely new direction the company takes. After all, it's shown a number of impressively forward thinking concepts over the years, but as far as production models go it has followed a rather conservatively conventional process, kind of like how the Japanese brands started out. Build a better sedan, SUV or coupe for less than rival brands, it's a formula that works. But why not stretch now that it's so successful, and do something altogether different? Yes, maybe it's time Hyundai.
Specifications:
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| Hyundai is thinking big, targeting all markets and all peoples, as it did with the Santa Fe. (Photo: Hyundai Auto Canada) |
Specifications:
- Body Type: 5-door crossover minivan
- Layout: front engine, AWD
- Engine: 2.2-litre turbo-diesel
- Transmission: 5-spd auto
- Transmission: continuously variable
- Seating Capacity: 4
- Wheels: 20-inch alloy
- Website: www.hyundaicanada.com
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