But the MSRP doesn’t tell you the whole story. The Fit never really benefitted from low lease or finance rates, at least not as low as its competitors. Meanwhile, Civics were moving out the door with aggressive incentives.
In the last two years, if you visited a Honda dealer looking for a Fit, the salesperson probably steered you towards a Civic instead, as its monthly payment was almost the same as its smaller sister’s. This is the speculative reason why the Fit isn’t selling well as Honda won’t let it steal sales away from the Civic in order for it to keep its title as Canada’s bestselling car 13 years running.
As for the real reasons mentioned earlier, customers who cross-shop will realize that from an equipment standpoint, Honda’s subcompact feels pretty bare compared to a Versa or a Fiesta. There’s no sunroof, no stability control, no heated seats, all stuff that’s available elsewhere, and in some cases, for less money. Furthermore, subcompact category sales are currently sliding.
The fact that such a great car is overshadowed by Canada’s sales sweetheart is a crying shame. Maybe Honda could put the Fit up for adoption and allow another manufacturer to give this car the spotlight it deserves.
In the last two years, if you visited a Honda dealer looking for a Fit, the salesperson probably steered you towards a Civic instead, as its monthly payment was almost the same as its smaller sister’s. This is the speculative reason why the Fit isn’t selling well as Honda won’t let it steal sales away from the Civic in order for it to keep its title as Canada’s bestselling car 13 years running.
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| The Fit Sport lists for $18,780 before taxes, freight and delivery charges. (Photo: Matthieu Lambert/Auto123.com) |
As for the real reasons mentioned earlier, customers who cross-shop will realize that from an equipment standpoint, Honda’s subcompact feels pretty bare compared to a Versa or a Fiesta. There’s no sunroof, no stability control, no heated seats, all stuff that’s available elsewhere, and in some cases, for less money. Furthermore, subcompact category sales are currently sliding.
The fact that such a great car is overshadowed by Canada’s sales sweetheart is a crying shame. Maybe Honda could put the Fit up for adoption and allow another manufacturer to give this car the spotlight it deserves.
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