The revised 2017 Nissan Rogue stars in a new promotional campaign in support of the upcoming film Rogue One: A Star Wars Story. There will be TV ads, as well as social and experiential content.
Launching on October 31st, the “Battle Tested” TV campaign includes one 30-second commercial and a full 60-second version for theatres. It shows a fictional Nissan test facility where engineers put vehicles through a series of routine safety tests and driving obstacles. The 2017 Nissan Rogue and its driver are surrounded by Star Wars-themed simulations in the midst of an epic battle with stormtroopers, rebel fighters, and otherworldly debris.
The spot highlights the comprehensive suite of Intelligent Safety Shield technologies available on the 2017 Nissan Rogue, including Intuitive All-Wheel Drive and the Forward Emergency Braking with Pedestrian Detection system.
“Showcasing Nissan's advanced driver assistance systems in a simulated Star Wars environment raises awareness for the robust technology offering on the newly refreshed Nissan Rogue in a very different way,” said Jeremy Tucker, vice president of Marketing Communications & Media at Nissan North America. “The message pairs Nissan's brand-DNA of driving excitement with relevant product information about how our vehicles are engineered to help our customers safely take on whatever out-of-this-world obstacles that they may encounter.”
Nissan also debuted today a numbered, limited-edition, full-sized-replica Death Trooper helmet that comes with purchase of the previously announced 2017 Nissan Rogue: Rogue One Star Wars Limited Edition vehicle.